By Luke Langlois
Unless you happen to be an 80’s movie star with easy access to a certain DeLorean, you most likely have not time traveled. However, you’ve definitely thought of what kind of petty things you could do with the power of time travel. You could tear the very fabric of the universe in order to procrastinate a little longer! While that would be incredible, the sun may implode before we figure that out. For now if we really want to time travel, we simply need to look to one the world’s greatest inventions, film.
When we young people tend to look back to the land before our conceivable time, it’s usually in black and white photography. While we may think we have a general idea of what’s going on, do we really? Personally, I find it difficult to actually process what I’m seeing. My brain registers a black and white picture as little more than a relic of history. In reality though, these people were once living, breathing, and struggling, just like ourselves. My eyes have recently been opened to the past due to the gears of capitalism–advertisements.
Humans seldom look back on what has changed. We seem to view the mid-20th century as a completely different time with things like the Cold War, funny hats, and video games like Pong. While of course big changes have been made globally and culturally, humans have always been humans. Last weekend, I was on YouTube, a rare occurrence in these junior days. On YouTube, as people do, I looked up “old commercials.” I clicked on a video that was titled “Commercials from the 60s.” I was expecting ridiculous advertisements for irrelevant products or some sort of American propaganda. However, I had heard of almost every product featured (look below for a link to said video). It was almost surreal, though that may be a bit dramatic. Many things have changed, but, in the grand scheme of things, there is so much that hasn’t changed at all. We humans are still just humans. While the advertisements are a bit strange by today’s standards, it’s really just a bunch of food, coffee, or medicine commercials. Yes, the Trix rabbit has been attempting to steal cereal for more than half a century.
The point is, we can’t time travel in the science-fiction sense, but we do have access to a type of time travel. I encourage you all to watch any available old film, audio, or video, to put life, and previous eras, into context. Who knows, maybe you’ll be enlightened! Along with the video of commercials I referenced, check out things such as old political or colorized footage.
Tide–because the world has always been in color.
Link to video of advertisements below. Students, you’ll have to watch it at home.
https://www.youtube.com/watch?v=a2AQdyB34so)
Editor: Holden Hartle
Thank you Luke for bridging the “generation gap”.
And now, what suggestion /advice do you have for us 20th century humans who struggle to make connection to the radically unfamiliar culture and strange customs of 2018 ????